Giving Tuesday: Fine Jewelry That Gives Back

On Giving Tuesday, how you spend your money matters. The VRAI X Malaika collaboration makes it possible to buy fine jewelry with an environmental and social impact. At VRAI, we know that what we do today can also create positive change for future generations. VRAI X Malaika embodies this belief.

This treasured collaboration is the result of partnering with Noella Coursaris Musunka’s non-profit, Malaika, a locally-led organization in the Democratic Republic of the Congo. Malaika provides clean drinking water, a vocational school, education on agriculture, athletics, and health, and a community center, for girls living in Kalebuka.

Since 2007, Malaika has provided immediate essential resources to an entire community, including education and vocational training that will be passed down for generations to come. This Giving Tuesday, through VRAI X Malaika fine jewelry designs, you can empower the changemakers of tomorrow, today.

What Is Giving Tuesday?

Giving Tuesday is a global movement that occurs annually on the Tuesday after Thanksgiving. Giving Tuesday was created in 2012 in New York as an initiative to inspire people to give back. It has since become its own non-profit.

While Giving Tuesday started as an American holiday, it is now widely celebrated globally. Every Giving Tuesday, people choose to give back by donating, volunteering, or supporting impactful brands and businesses.

Celebrate This Giving Tuesday With VRAI x Malaika

The mission of Giving Tuesday aligns with VRAI’s core values. Creating positive global change in an industry that was largely corrupt, the diamond industry, is what inspired the creation of VRAI.

That’s why our lab-grown diamonds are grown in the world’s first zero-emission foundry. Through the power of renewable energy and a vertically integrated supply chain, VRAI was able to produce Carbon Carbon-Neutral Certified diamonds for fine jewelry, the first luxury jewelry brand to achieve this.

At VRAI, we know that sustainability involves protecting both the people and the planet. That’s why we partnered with Malaika.

Together, we can make an even greater impact. 10% of the proceeds from select VRAI fine jewelry designs will be donated to Malaika. To date, the funds from this partnership have helped provide clean drinking water to 1,500 people, and accredited education for 430 girls.

Through VRAI x Malaika, you can support both the people and the planet to create real lasting change.

VRAI X Malaika: Fine Jewelry That Gives Back

Inspired by the artwork of students from the Malaika school, our yellow Aura Solitaire Bracelet was created. This bright and beautiful sterling silver bracelet represents the commitment to a better, more sustainable future. 10% of the proceeds from the sale of each bracelet will be donated to Malaika.

During Giving Tuesday, 10% of the proceeds of select variations of ten timeless VRAI fine jewelry designs will also be donated to Malaika. Support VRAI x Malaika to invest in a more sustainable future for generations to come.